After completing our first intermedia projects, the class collectively came up with this list of things we’ve learned.
1. Prevision all of the logistics from start to finish early on, and use it to make a checklist and production schedule.
2. Organize crew roles if working in a collaborative group. If working with specialists, delegate tasks.
3. Find out what kind of permissions you need early on. Navigating bureaucracy can be a slow process!
4. Test your workflow from start to finish–both software and hardware–in order to flag media compatibility issues, equipment limitations, etc.
5. Location scout! Once you’ve chosen a site, gather information about the physical measurements, lighting conditions, weather and social conditions of the space at different times of the day, week, season, etc.
6. Design the media for the specific conditions of the space. For example, adjust the image brightness and contrast to suit the ambient light levels, consider the duration of the video loop in terms of how long people are likely to look at the work, etc.
7. Pause to reflect on the meaning of your work, and continue refining the concepts during the production process.
8. Consider that no object is neutral and either eliminate extraneous materials or embrace whatever you have to work with.
9. Immediacy or hypermediacy? Decide whether it makes more sense for your project to expose or hide the apparatus.
10. Do a “dress rehearsal” with everything as finished as possible, a few days in advance.